Innovation is the of core business of Laurini Officine Meccaniche: we design machines in a constant evolutionary process, using the most advanced technologies available to the sector today, to shape the customers desiderees.

Producing the most advanced machines is not enough for the Laurini world, however: also advertising has to keep pace with it. That is the reasoning behind a new style of presentation for the company, through an immersive, total experience: a stereoscopic, 360 degree, 3D video that gives the viewer a realistic vision of the inside of our plant. In addition to the production departments, you get a close-up view of the machines at work at real worksites, accompanied by the company's managers who will explain – in very concrete terms – all the different stages.

"You have not to repress the inspiration in the name of the rules: rules are made to be broken, if driven by a real conviction. If I had given up everytime people told me "You can’t do it", today I won’t be here, the head and the heart of a company that has the name of my family, collaborating with obstinate and determined employees like myself" says Marco Laurini. "Today we reach an important milestone in our journey: we launch a virtual reality experience, that we have created to make close up the company, the team and the projects signed Laurini Officine Meccaniche, in an ever more engaging and interactive way".